VIA X MARKET
Commerce & recommerce
Private and business sellers reach buyers with new and pre-owned items. Users find products, communication and transaction handling in one place.
The company
VIA X MOBILITY AND COMMERCE connects commerce, recommerce and mobility. Our strategy starts with what users need: finding and passing on products, getting people and items to their destination – with as little coordination as possible.
We combine an understanding of markets with digital infrastructure and carefully designed transaction processes. Together, they create more opportunities for our customers, extend the useful life of products and make better use of existing capacity.
VIA X MOBILITY AND COMMERCE is based in Essen and is part of VIA X HOLDING. The holding company and the technology and software division VIA X TECHNOLOGY are based in Fürth, Bavaria.
VIA X on LinkedInInsights, developments and news from the company.The business model
Our strategy brings together products, matching services and partnerships. The four elements work together to create new opportunities for our users and professional partners.
VIA X MARKET
Private and business sellers reach buyers with new and pre-owned items. Users find products, communication and transaction handling in one place.
TRANSPORT & SHARED RIDES
Private drivers carry people or items on their journeys. Matching takes routes, preferred addresses and available capacity into account. Transport and shared rides can be used independently of the marketplace.
VIA X CONNECT
VIA X CONNECT brings together the reach of community partners and the services of VIA X. Business sellers manage their marketplace presence. Users, communities and partners benefit from recommendations and new customer relationships.
VIA X SELECTION
Our own Home & Living selection complements the marketplace. VIA X SELECTION combines our platform expertise with direct retail experience and gives customers more choice.
Shared infrastructure and coordinated processes connect the four elements. The platform business is based on service fees; VIA X SELECTION complements it with our own retail operation.
We build our business around the user. The benefit to users determines how we develop services, design processes and form partnerships. This commitment connects every part of VIA X.
Everything we do starts with an uncompromising focus on the user. For us, simplicity comes from clearly structured processes that remove unnecessary effort. In recommerce especially, we design the experience for people who want to buy and sell conveniently, without complicated coordination.
We take a long-term view of our relationships with users, customers and partners. Their experiences and requirements shape the development of VIA X. We maintain a direct dialogue and take responsibility for the solutions we offer – including when a standard process cannot resolve an issue.
We design recommerce and shared mobility to become natural choices in our users’ daily lives. Appealing services and simple processes change how people buy, sell and use existing resources. In this way, we combine economic value creation with longer product lifespans and better use of capacity.
Our management team
Our management team is responsible for the strategy and business development of VIA X MOBILITY AND COMMERCE.
Managing Director · CEO
Alexander Doliva is Chief Executive Officer (CEO) of VIA X HOLDING and heads its Mobility and Commerce division. He brings operational leadership experience from the software industry, along with experience in the strategic and commercial development of digital platforms.
On LinkedInAlexander Doliva’s career includes the digital procurement platform Metals Hub, aviation supplier WMH Group Germany and Airbus software partner TraCert OÜ, where he served as Chief Operating Officer. His work centres on the strategic and business management of platform-based digital projects. As Chief Executive Officer (CEO) of VIA X HOLDING, he is also responsible for finance, legal affairs, organisation and communications. He studied economics at FAU Erlangen-Nürnberg and law at Universität Bayreuth.
Chief Commercial Officer · CCO
As Chief Commercial Officer, Franz Josef Wurzberger is responsible for VIA X’s commercial development and partner management. A former Managing Director of the Neckermann Group, he brings extensive leadership experience in international retail and in building marketplaces.
On LinkedInFranz Josef Wurzberger’s career includes roles at Karstadt/Hertie, MediaMarkt-Saturn, Walmart, Quelle and Neckermann. As Managing Director for Procurement (Chief Procurement Officer) of the Neckermann Group, he was responsible for a core function of the mail-order business. In 2012, he was appointed Managing Director of neckermann.de GmbH, having previously led its technology buying division and sales partner platform. Neckermann was, for a time, Germany’s third-largest mail-order retailer. At VIA X, his focus is on commercial development, VIA X MARKET and VIA X CONNECT. He studied business information systems at the Control Data Institut.
Our location
Our headquarters are in Essen-Frillendorf, in the Ernestine business district. In a city that combines industrial strength, a long commercial heritage and technological innovation.
Today, Essen is a major centre for technology and research. International retailers, universities and research institutes shape the city. Close collaboration between research and industry supports new technologies and business models in energy, medicine and digitalisation.
The name Ernestine recalls Frillendorf’s mining heritage: coal mining began in the field of the same name in 1851. Today, the district is home to manufacturing, commerce, logistics and services. The nearby A40 connects it to the wider region.


Visiting VIA X
Please arrange an appointment before visiting so we can make time for you.
Get directionsLeave the A40 at Essen-Frillendorf and follow Nünningstraße to Manderscheidtstraße. You’ll find us at numbers 76–78.
From Essen Hauptbahnhof, take bus 154 towards Beisen or 155 towards Gelsenkirchen-Rotthausen and get off at Schulte-Nünning.
View the stop on RuhrbahnLet’s get in touch. You can reach us by email or phone.